What did Skylup need in a fraud solution?

For a while, Skylup maintained 10% chargeback rates. However, after a spike to 40% chargebacks (with no explainability from their existing solution, 24Metrics Lite), Skylup was ready for a change. They needed a solution that:

1. Reduced fraudulent incentive payouts
2. Ensured a positive reputation with publishers and advertisers

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Having been introduced by Verisoul through Adscend Media, Skylup piloted right away.

Why Verisoul?

Verisoul provided the reliability, cost-effectiveness and configurability a fast-paced startup needs. The Skylup team knew they didn’t have the time to manually go through chargebacks - they just needed to avoid directing advertisers to publishers with fraudulent traffic.

How are they using Verisoul?

Skylup was able to configure a number of custom rules via the self-service dashboard, tuning the model for each publisher & advertiser they worked with, ensuring the highest quality data possible and reducing risk of false positives.

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How are they tracking traffic from publishers?

Skylup is integrated inside of Swarm, an MMP tracking product similar to Appsflyer used to assess traffic data from publishers. 

In just two weeks since implementation, Skylup has experienced noticeable improvements in three key areas:

1. Lowering fraud rates: 34% of accounts have been blocked, catching chargebacks that had previously slipped through.

2. Ability to add new publishers without worrying about bad traffic: 8 new publishers that they have historically been hesitant to work with have been added.

3. Cost savings: Without any checks, a new publisher might contribute $10k of chargebacks per month. Verisoul has helped make that chargeback fear disappear almost entirely.