What does Kadro do?

Kadro is an insights and strategy partner for the world’s top brands, including Fortune 100 tech, entertainment and media conglomerates servicing hundreds of millions of users daily. From uncovering emerging behaviors to testing bold new ideas, Kadro keeps brands close to their consumers and confident in their next move. Kadro differentiates itself in its approach: an all-in focus on uniting industry-leading researchers with cutting edge technology and methods, from synthetic data and AI-moderated interviews to advanced fraud prevention tools.

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How does Kadro approach fraud?

Kadro focused their fraud prevention across two spectrums: respondent quality and Kadro is an insights and strategy partner for the world’s top brands, including Fortune 100 tech, entertainment and media conglomerates servicing hundreds of millions of users daily. From uncovering emerging behaviors to testing bold new ideas, Kadro keeps brands close to their consumers and confident in their next move. Kadro differentiates itself in its approach: an all-in focus on uniting industry-leading researchers with cutting edge technology and methods, from synthetic data and AI-moderated interviews to advanced fraud prevention tools.quality. With dozens of years of experience across a wide range of leading global insights agencies, the Kadro team was well-equipped to evaluate open-end quality and in-survey QC flags. Ensuring respondent integrity, however, was a different story. Understanding how to identify a low-quality respondent with high quality responses was a challenge. 

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Why would I want to get rid of high quality responses? 

A high quality response doesn’t always equate to a high quality respondent. With AI, it’s now incredibly easy for fraudsters to become "omniscient experts” and provide reasonable answers and relevant jargon to hyper-specific questions. A fraudster in Bangladesh can now easily moonlight as an optometrist in California. 

What’s the result of these newfound “high quality” responses? Junk data that lacks unique perspectives suggesting respondents answer uniformly. 

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Testing Verisoul

Kadro implements an extensive range of in-house quality checks, from survey speeding, logic checks, open end reviews, and more. Despite these efforts, it was clear that more could be done to enhance data quality. Staying true to their value set, when Kadro heard of a new solution called Verisoul through one of their tech-savvy partners in 2025, they decided to trial it and compare the results head to head. 

Immediately, the impact was clear. With Verisoul, Kadro was able to block 15% more fraud than they were catching via in-house quality checks. These fraudsters fell in the camp of low quality respondents with “high quality” data.

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Verisoul uniquely excels at detecting location spoofers and fraud rings via active device & network checks and probabilistic matching. Outdated approaches, like IP list look-ups, are ineffective against today’s sophisticated fraudsters - Verisoul’s active network and device checks allowed them to identify never-before-seen proxies on otherwise clean IPs.

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Thus, Verisoul was uniquely able to help Kadro ensure high quality insights for their premier customer base.

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Outside of improved accuracy, what were some other benefits of using Verisoul?

Three key benefits: time spent manually cleaning data, better explainability of the decisions, and the ability to better evaluate potential panel providers.

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1. Manual effort: With Verisoul, Kadro was able to programmatically block bad traffic and reduce their manual cleaning efforts. 

2. Explainability:  Verisoul allowed the Kadro team to tune the model for each study.  Verisoul’s highly configurable weighting system and self-serve rules engine gave the team more confidence that they were appropriately catching fraud. 

3. Assessment of 3rd party providers: Kadro can now vet potential panel partners for their data quality through Verisoul to ensure maximum quality

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Which survey platform does Kadro use?

Verisoul is integrated directly into Decipher to monitor respondents during the survey. There’s a Verisoul guide specifically designed for Decipher, helping expedite the integration.

Fraud: Verisoul catches an incremental 15% of fraud that evaded existing detection across a wide range of in-house checks. 

Time: Kadro is reinvesting those 15-20 hours spent on data cleaning into other parts of their business.

‍Pipeline: Now, when clients ask about data quality, they not only share who they are using, but also make an introduction. Verisoul is currently working through pilots with several of Kadro’s brand customers.