Market Xcel is India’s largest integrated market research platform. Market Xcel has both its own survey panels (like “Xcel Viewpoint”) and full service projects.
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Who is Market Xcel?
Market Xcel is a premier provider in the market research space, offering both full service and first-party panels. Market Xcel has one of the largest panels in India, and conducts 3rd party market research projects on a global scale. To date, Market Xcel has delivered over 11,000 projects to its customers.
How did Market Xcel stop fraud before Verisoul?
Market Xcel formerly used Research Defender for both their panel and their 3rd party surveys.
Why did they feel the need to switch?
Fraud was still getting through, causing Market Xcel to spend significant time manually cleaning survey results.
It was clear Research Defender wasn’t designed for survey panels, as they didn’t have any type of KYC solution. Given the importance of supplier reputation, Market Xcel felt like they needed to try a new tool to combat the sophisticated fraud they were seeing.
So why try Verisoul?
Verisoul offered everything Market Xcel wanted - real-time intelligence that could be used both for Viewpoint log-ins and traditional market research survey checks. One consistent supplier across both sides of the house ensures a uniform level of accuracy for their clients.
In addition, Verisoul offered KYC products like FaceMatch and ID Check. FaceMatch checks to ensure that every individual on the panel has a unique, human face. ID Check goes a step even further, ensuring that that unique, human face matches their ID, and the ID is legitimate and in the right geo-location.
Lastly, Verisoul had a strong global presence across a myriad of industries. Verisoul’s first client was a South Korean gaming company - its models have been free from geo-bias since their inception.Given Market Xcel’s strong presence in India, partnering with a fraud provider that could work across bespoke markets was critical.
Market Xcel found Verisoul consistently outperformed against Research Defender on a head-to-head basis. Verisoul caught 13% more fraud than Research Defender while also reducing false positives. Market Xcel highlights two key factors for the improvement:
There was initially a fear that FaceMatch may hamper conversion rates as real users dropped off. However, Market Xcel found their overall conversion rates remained identical - only fraudsters opted out from the simple face scan.
Market Xcel now blocks 13% more fraud across both its survey panel apps and 3rd party research, all while maintaining the same conversion rates as before.
Market Xcel’s experience has been so positive, they’ve referred two customers to Verisoul already: Morning Consult and Symmetric sampling. Market Xcel has an entire slide dedicated to Verisoul in their marketing presentation.
