Verisoul detects the most common and costly fraud attacks in performance marketing, including invalid traffic (IVT), click fraud, affiliate fraud, install fraud, device farms, bots, proxy/VPN abuse, location spoofing, and duplicate users.

Verisoul is built to protect outcomes across the full funnel — from pre-click screening to post-click quality validation — by combining network forensics, device intelligence, behavioral signals, and identity context into a single real-time risk decision.

Yes. Verisoul detects click fraud and invalid traffic in real time, so ad networks, offerwalls, and advertisers can stop bad traffic before it impacts reporting, attribution, or billing.

Verisoul evaluates each session using client-side and network-level signals to identify automated clicks, non-human interaction patterns, proxy-driven traffic, and coordinated fraud clusters. This “x-ray vision into every click” helps teams protect CTR, conversion rates, CAC, ROAS, and advertiser trust without waiting for retroactive chargebacks or manual investigations.

Verisoul detects mobile and residential proxy abuse and location spoofing across ad traffic, installs, and post-click activity using real-time network and device intelligence.

Ad fraud detection includes:

• Encrypted traffic pattern analysis to identify proxy tunneling and abnormal packet flows common in mobile and residential proxy networks
• Middlebox and relay identification, flagging traffic that passes through unauthorized intermediary infrastructure before reaching ad endpoints
• True-location inference, where Verisoul triangulates routing paths, device signals, and session behavior to pierce proxy layers and determine actual user geography
• Environmental mismatch detection, such as inconsistencies between device language, fonts, OS region, voice or speech signals, and claimed location

These techniques are especially effective against geo-spoofed installs, fake engagement, arbitrage traffic, and incentive-driven proxy abuse, which traditional IP-based tools consistently miss.

Verisoul reduces false positives by analyzing live network traffic and session behavior, instead of labeling users as fraudulent based on static IP blocklists.

Static IP lists often misclassify legitimate users — especially mobile, shared networks, international traffic, and privacy-forward browsers — which causes unnecessary traffic loss and revenue impact. Customers switching from IP-based approaches have reported clear improvements, including:

• Wiza: false positives reduced by 90% versus IPQS
• Suzy: false positives reduced by 28%
• Benjamin: described a “drastic” reduction in false positives versus IPQS

Lower false positives means you can block more fraud without sacrificing legitimate conversions, publisher revenue, or scale.

Yes. Verisoul blocks fraud without forcing captchas, step-up challenges, or user interruptions that hurt conversion rates.

Verisoul runs passively using client-side device and network signals, so legitimate users continue through the funnel normally while high-risk traffic can be blocked, throttled, routed, or flagged based on your policies. This is especially important for ad networks and offerwalls where any added friction can reduce CTR, CVR, and revenue per session.

Yes. Verisoul protects the entire advertising value chain — publishers, ad networks/offerwalls, and advertisers — with one consistent fraud layer.

• Publishers: prevent fraudsters from accessing communities and monetization surfaces by blocking device farms, bots, install fraud, and location spoofing without hurting legitimate engagement.
• Ad networks / offerwalls: screen traffic instantly to prevent IVT from entering the ecosystem, reducing downstream disputes and protecting supply quality at scale.
• Advertisers: validate inbound traffic to ensure marketing budgets are spent on real users, improving ROAS and reducing waste.

This shared approach improves trust and performance across the ecosystem, not just at one step in the funnel.

Verisoul detects device farms and affiliate fraud by combining active network intelligence, device fingerprinting, and behavioral clustering to identify coordinated operations at scale.

In performance marketing, location spoofing is one of the biggest fraud vectors, especially for offerwalls, incentivized traffic, and geo-restricted offers. Verisoul uniquely catches sophisticated location fraud — including cross-continental device farms — because it validates session behavior using active network signals rather than relying on IP-only location checks.

This approach makes it harder for fraud rings to rotate devices, spoof attributes, or hide behind “clean-looking” residential/mobile infrastructure.

Yes. Verisoul reduces chargebacks and disputes by blocking fraudulent sessions before conversions, payouts, or billing events happen.

Customers have reported measurable impact, including:

• Copper: reduced chargeback rates by 37% while also reducing false positives
• Adscend: reported multiple single instances of $13k–$15k saved from chargeback prevention

By preventing invalid conversions and fraudulent attribution earlier, Verisoul helps performance teams protect revenue and preserve long-term advertiser relationships.

Verisoul differs from legacy fraud tools by using active network intelligence and holistic fraud scoring, rather than relying primarily on static IP lists or narrow bot detection.

• Tools centered on IP reputation can miss modern fraud like mobile/residential proxy rotation and location spoofing — and often create costly false positives.
• Bot-focused tools can be strong on automation but may not fully cover duplicates, device farms, affiliate fraud patterns, or sophisticated proxy-based location fraud.

Verisoul combines network forensics, device intelligence, behavior, and identity context into one transparent decision, and supports configurable rules by publisher, advertiser, or network so teams can tune policies without shipping engineering work.