Verisoul announces $9M Series A!

How Benjamin Uses Verisoul to Trust Their Traffic & Win Partnerships

Benjamin is a leading get-paid-to site with over 1 million users that watch ads, play games and complete surveys in exchange for monetary compensation. The platform offers a best-in-class user experience through its in-app ‘Benjamin Wallet’.

Competitors Displaced:
Industry
Geography
Use Cases
False Positive Reduction
Chargeback Prevention
Multi-accounting
Geo-Blocking
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Situation

What was the core concern?

Given the incentive structure of their platform, Benjamin had two main concerns:

  1. Chargebacks associated with fake accounts and account linking, with 1 person able to command large amounts of accounts (> 100).
  2. Over-flagging false positives leading to a negative user experience 

What were they using beforehand? Why switch off?

Benjamin was an early adopter of IPQS (IP Quality Score). However, as Benjamin scaled and UX became an even bigger priority, it became clear IPQS wasn’t sufficient in limiting false positive accounts.

Selection Process

Why Verisoul?

Verisoul provides the level of reliability that Benjamin team needs, along with the flexibility of the data we provide and navigability of our user-friendly dashboard.

“We enjoy the flexibility of the data that Verisoul provides and the ability to make decisions in relation to that data throughout every part of the customer journey.”
Michelle Hughes,
Fraud/Risk Management Director

Workflow

How are they using Verisoul?

Benjamin works with our customer support team to make custom configurations to fit the needs of their platform. For example, they’ve chosen to block certain geographical locations entirely, such as Nigeria and Pakistan.

Key Results

Since implementation, Benjamin has been able to experience two key benefits:

  1. False positive rate decreased significantly, resulting in positive user feedback
  2. Received positive feedback at industry events where other publishers have commented on the quality of Benjamin’s traffic, which has helped them land new partnerships

Benjamin has improved fraud outcomes and met key performance targets since becoming a customer, and we’re proud to have contributed to their success.

“When I see a response from Verisoul, I know I can trust it”
Michelle Hughes,
Fraud/Risk Management Director
Lower
False positive rates
Partnership
Wins
Operational
Trust

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