August 4, 2026
"Goofy marketing" or genius strategy? Verisoul says, "Why not both?"
Key Takeaways:
- How Verisoul built a geographic database of prospects and designed its entire events strategy around it
- Why an outside-in approach to fraud detection is beating well-funded incumbents head-to-head on accuracy.
- The marketing ideas that did not make the cut, including blowing up a building with a competitor's logo on it.