What was the core problem?

Lost revenue prevention drove OddsJam to seek out an external fraud provider. With their premium pricing model, OddsJam was concerned about free trial abuse (one free week of Oddjam is worth $75), as well as account sharing. 

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Assuming a two-third/one-third split of users between their ~$50/month and $300/month plans, OddsJam was concerned about losing out on hundreds of thousands of dollars in missed topline growth. 

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Why was OddsJam losing money before Verisoul?

Since other providers charge based off of MAUs, costing them over $7k per month, OddsJam also needed a way to report accurate usage numbers to avoid being overcharged.

Why Verisoul?

After hearing about Verisoul through a feature in Kyle Poyar’s Growth Unhinged, OddsJam was drawn to the solution for three key reasons:

1. Breadth of signals and scores: customers have the ability to tune and tweak individual components of the model for their unique integration
2. Ease of integration: the full integration process itself takes <60 minutes
3. Experience in both the gaming and software verticals: Verisoul serves customers across both of OddsJam’s key verticals 

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What made the Oddsjam integration unique? 

OddsJam allows single-click entry onto their platform, which then calls the Verisoul API, which then determines if the user is real or fake. If fake, the user is redirected to a paywall immediately. 

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OddsJam takes advantage of a number of custom configurations, such as allowing up to 5 concurrent logins per account. Additionally, Oddsjam needed a customizable, real-time rules engine to block sophisticated attacks from specific geographies and IPs.

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Savings from fraud: with Verisoul, 10-13% more accounts are being flagged, saving OddsJam thousands in direct free trial, account sharing and solutions costs. Since implementation, Verisoul has blocked >25K fake accounts, totalling to ~$350K in lost revenue prevention alone. 

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M&A Activity: OddsJam’s use of Verisoul gave gambling.com assurance that Oddsjam’s free trial pipeline was real during the January 2025 due diligence process. This was especially important as they were the first company with a subscription model in the gambling.com portfolio.