What was the core problem?

OddsJam is a betting analytics site for the online gaming community. OddsJam charges $190 per month given its compute-intensive, premium offering.  To help attract new users, OddsJam offers 7 days of free access, worth $46.2 in value. OddsJam was one of the first subscription-based models for gaming analytics, and was concerned about both free trial abuse and account sharing. 

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In addition to the lost value, OddsJam also struggled with “conversion confusion” - their free trial conversion rate was artificially low due to all of the fake accounts. They needed a way to automatically prevent fake free trials to ensure that no bad apples were in their pipeline. 

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Why was OddsJam losing money before Verisoul?

Since other providers charge based off of MAUs, costing them over $7k per month, OddsJam also needed a way to report accurate usage numbers to avoid being overcharged.

Why Verisoul?

After hearing about Verisoul through a feature in Kyle Poyar’s Growth Unhinged, OddsJam was drawn to the solution for three key reasons:

1. Breadth of signals and scores: customers have the ability to tune and tweak individual components of the model for their unique integration
2. Ease of integration: the full integration process itself takes <60 minutes
3. Experience in both the gaming and software verticals: Verisoul serves customers across both of OddsJam’s key verticals 
4. High configurability: Customers have the ability to tune and tweak individual components of the model for their unique integration

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What made the Oddsjam integration unique? 

The initial configuration was straightforward: OddsJam called the Verisoul API at sign-up, which determines if the user is real or fake in <0.5 seconds. If fake, the user would be redirected to a paywall immediately. 

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However, over time OddsJam began adding in custom configurations. There were two that were critical

1. Many of their super users logged in from several devices, leading OddsJam to allow up to 5 concurrent logins per account. Accounts that had more concurrent log-ins were flagged for account sharing. 
2. OddsJam saw clear patterns of fraud from specific IPs and geo-locations that were outside of their core ideal customer profile. Thus, OddsJam used Verisoul’s customizable, real-time rules engine to block sophisticated attacks from specific geographies and IPs.

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Savings from fraud: with Verisoul, 10-13% more accounts are being flagged, saving OddsJam thousands in direct free trial, account sharing and solutions costs. Since implementation, Verisoul has blocked >25K fake accounts, totalling to ~$350K in lost revenue prevention alone. 

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M&A Activity: OddsJam’s use of Verisoul gave gambling.com assurance that Oddsjam’s free trial pipeline was real during the January 2025 due diligence process. This was especially important as they were the first company with a subscription model in the gambling.com portfolio.