Verisoul replaced Fingerprint as this company’s 3rd party fraud prevention provider.

• Manual overhead almost entirely been eliminated
• Better quality data sent to partners, strengthening reputation with commercial partners 
• Noticeable improvement in market share vs competitors

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Why were they seeking a fraud solution?

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Lead generation calculators - especially in the loan origination space - demand significant premiums for their traffic. Loan origination companies are willing to spend hundreds of dollars for a single lead given the future life-time value of a closed customer. This high price point means lead quality is essential to maintain a strong reputation in the space. 

While lead generators seek to improve data quality, nefarious actors try to erode it. Many sophisticated fraudsters use loan origination calculators as a back door into larger financial institutions. Although an extremely small percentage, catching these bad actors early in the funnel (without introducing false positives) is a critical challenge. 

For our customer in particular, the stakes were high:

• Financial Risk: The company saw over 1,000 fraudulent applications daily.
• High-Stakes Leads: Fraudsters targeted high-value loan products with commissions amounting to hundreds of dollars per lead.
• Ad Platform Integrity: Because fraudulent leads often originated from Google Ads, they skewed conversion data and damaged the efficiency of the customer’s ad spend optimization.

The previous reliance on retroactive analysis meant the team only identified fraud after the damage was done. They needed a solution that could intercept bad actors in real time to maintain their reputation with lending partners.

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Why Verisoul?

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The company transitioned from Fingerprint to Verisoul to address persistent gaps in detection. Verisoul provided a multi-layered defense that Fingerprint could not match:

1. Session Verification: On-page, invisible javascript stops fake leads at the start of the application without customer friction. In addition to multi-accounting detection, Verisoul checks email, geo-location, and device data. 
2. Data Integration: The Verisoul API response supplies data in real-time
3. Facial Validation: Step-up biometric checks add a final layer of precision for high-risk applications.

Economic Value: Verisoul delivered these capabilities at a fraction of the cost of other enterprise competitors, some of whom quoted rates 12x higher.

The transition to Verisoul shifted the company from a reactive to a proactive posture on fraud. The impact on their operations was immediate:

• Efficiency: Manual overhead was virtually eliminated. The team no longer spends hours retroactively hunting for patterns in fraudulent data.
• Lead Quality: Lending partners receive a higher volume of legitimate, high-intent leads, which strengthens the company's standing in the market.
• Fraud Ring Deterrence: By hardening the front end of the application process, the company has become a less attractive target for organized fraud rings.
• Improved market share: The customer saw “noticeable increases” in market share, and views Verisoul as a trade secret (hence the anonymous case study) 

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