What were they using beforehand? Why look for another provider?

EMI was one of the earliest users of Research Defender and had also developed a proprietary suite of fraud solutions; however, this combination was still insufficient in addressing low quality traffic. 

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Why did they need to switch?

Even with Research Defender, EMI noticed post-survey removals were jumping from 7-8% to 15%, even hitting 30% on some surveys. As data quality is their key value proposition to clients, they knew they needed to make a switch. 

What other providers were they evaluating?

EMI facilitated a comprehensive bake-off process between Sentry, Research Defender, Dtect and SurValidate.

Verisoul stood out to EMI on four core fronts:

1. Proxy and location spoofing capabilities, which are not as robust in other products 
2. Network and traffic monitoring in order to catch high frequency survey takers
3. Strong customer support function to set them up to succeed‍
4. Verisoul play across industries, such as fintech and adtech, which helps strengthen the product for customers in every industry

How are they using Verisoul?

As a sample consultancy, Verisoul sits at the front of EMI’s workflow (pre-survey), before the respondent ends up in the client’s survey, helping ensure high-quality sample.

Structure of case study / interview questions